Mariah Foulks, who grew up in the area and once lived on Baldwin Lake, became the full-time Director of Marketing for Lake Life Realty in 2025. She had worked for the company on a freelance basis for more than two years prior and left a six-year position as marketing manager for an RV company.
As Lake Life’s Director of Marketing, Mariah leads the strategic vision and execution of all marketing initiatives, with a deep understanding of lifestyle branding, and the unique buyer and seller journeys within lake communities. Her role is centered on elevating the firm’s presence as a market leader while preserving the authenticity and lifestyle appeal that define lake living.
She oversees brand strategy, digital and social media marketing, advertising, content development, and lead generation, ensuring all initiatives align with the firm’s long-term business objectives and resonate with both local and out-of-state audiences. With a strong emphasis on storytelling, she will craft campaigns that highlight not just properties, but the lake lifestyle itself — community, recreation, legacy, and investment value.
Working closely with our executive leadership and agents, Mariah will develop scalable marketing systems that support agent growth while maintaining a cohesive, premium brand across all platforms. This includes agent branding, listing marketing, video strategy, social engagement, and data-driven performance analysis.
